The Old Globe Theatre

In the pandemic, theatres were hit very hard with people having to eschew any live entertainment. We worked with The Old Globe to relaunch their brand in Southern California to both renew interest with past patrons and gain new audiences. We did research around what live events were most popular and attended and found the ones that had the most longevity were the events that stayed with you, long after the event was over. The brought us to our new tagline for The Old Globe, “Theatre that lives beyond the stage.” To launch this program we created a comprehensive media plan that included digital strategy, out of home, mail, experiential and more.