Hello! My name is Dhwani.
I’m a brand strategist, specializing in empathy. I work as a Strategy Director at Edelman and moonlight as a an Adjunct Professor at Pepperdine University.
Want to connect? Reach out here.
I find the most joy in connecting with people. Through my work in marketing and consumer insights, I’ve found a medium to develop connections and understand people every day.
After completing my MBA at UCLA Anderson in 2022, I’ve developed expertise in the business side as well. It’s not just beautiful imagery, captivating words and a killer creative idea that grabs a consumer - there’s optimization in operations, finance and resourcing that’s required for success.
My Skills
I deeply understand customer behavior and preferences, which in turn informs data-driven marketing strategies. I have consistently contributed to improved product development and customer engagement, resulting in increased customer satisfaction and brand loyalty.
Consumer Insights
I have a strong proficiency in various online channels such as social media, content marketing, and paid advertising. With this expertise, I have consistently driven successful digital marketing campaigns, boosting brand visibility, website traffic, and ultimately, conversion rates.
Digital/Social Marketing
In order to be an effective leader, you first need to know how to be a team player. I love working with people and I excel in guiding and motivating my team to achieve their best performance, fostering a collaborative and productive work environment.